Published January 14, 2020 5:32pm . After training to debut in a boy band that never took off, Rain pursued a career as a soloist, eventually becoming the first K-pop star to break internationally. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Twitter partnered with K-pop Radar to release relevant data about the music and industry across these markets from July 1, 2019 to June 30, 2020. (aka. And on Saturday, the group and its label Big Hit Entertainment revealed a $1 million donation to Black Lives Matter. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. K-pop fans themselves have dominated headlines in and outside of the pop culture arena for their recent political successes: using their digital native understanding to overwhelm white supremacist hashtags, crashing President Trump's Tulsa rally attendance numbers and police apps meant to solicit information about Black Lives Matter protesters, pressuring their Idols to take a stance and contributing millions in donations. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. High-Five of Teenagers consider them formative to the trend of naming your group with an initialism for easy comprehension in the global marketplace) is largely credited as the first idol group in K-pop history, meaning that its members were brought together by a company in this case, Lee Soo-man, founder of SM Entertainment. A paid subscription is required for full access. rollingstoneindia.com/art-korean-music-videos/, A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Boy band BTS is the most popular group on the planet, bringing in billions to South Korea each year between No. Nowadays its common for K-pop fandoms to create goals to try to break new records, always aiming higher and higher. This is different to Ezani (2019) who explores the concept of K-pop fandom as an online community. There are also historical and economic ties with the region. The 12-member EXO offer a darker take on the electro-pop boy band formula on its single "Monster.". K-pop's most ardent fans, otherwise known as "stans," have recently made headlines in U.S. news outlets for their political activism. Black Swan () [Also known as B.S.] #BlackLivesMatter, the group wrote to its 26 million followers. Spanish tracks and collaborated with local artists. They have had four Japanese singles certified gold by the Recording Industry Association of Japan since 2018. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Ukraine renews call for lethal aid from Korea, Only US, EU, Japan decisions remaining for Korean Air-Asiana takeover, Uzbekistan accepts people's will to rewrite Constitution, Medical community divided over Nursing Act, Swiss artist Heidi Bucher's 'skinning' of patriarchal spaces speaks of metamorphosis, liberation, Le Sserafim returns with 'UNFORGIVEN,' denies plagiarism accusations, The Korea Foundation said Thursday that the success of Korean music, TV dramas and movies, including the Oscar-winning film "Parasite," contributed to the growing popularity of hallyu last year. K-pop fans have been able to put the online organisational tools theyve honed for fandom projects to work on political activism. Then you can access your favorite statistics via the star in the header. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. How many can you remember? BTS. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Hallyu's global fandom has grown exponentially in only three years. The numbers may be intimidating, but getting into the music shouldn't be. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. FORTUNE may receive compensation for some links to products and services on this website. TREASURE Members Profile and Facts TREASURE (), previously known as TREASURE 13) is made of the members from the survival show YG Treasure Box. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. K-pop fans recent string of flashy online activism and fundraising amid the U.S.s reckoning with racism fits into the communitys long history of online organizing for social justice causes, industry observers say. While 1st generation group sizes typically ranged from 3-5 members, the debut of 12-member Super Junior (2005) and 9-member Girls' Generation (2007), both under SM Entertainment, ushered in a new era of what we'll call "super . "Rainism" is his most successful single, with a sound not unsimilar to Usher and Justin Timberlake. K-pop Pop music Music. Which is why there are a few ads we've seen this year in 2020, that are some of the biggest ones ever. Show publisher information Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in Indonesia in 2019, 59 percent of respondents considered K-pop to be very popular in their country. Consider Girls Generation's "Gee" the framework in which all future PG-rated K-pop girl groups would follow: It's sugar-y sweet, bouncy pop music all about love and crushing and its earworm chorus made it almost instantaneously viral, the most valuable currency of all. Based on Twitters K-pop data from 2021, the Philippines trailed behind Indonesia in the top spot, and Japan in the second spot. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. On "I'm Your Girl," the group bears a striking resemblance to TLC it's '90s R&B-pop, to a tee. This is unsurprising given its large multi-cultural population. Discover Kpop, Kdrama Stories that will excite you. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. K-pop trailblazers BTS turned out to be the most tweeted about K-pop artists globally, followed by NCT, Enhypen, EXO, and BLACKPINK rounding out the top five. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. In the K-Pop industry, merch is as important as the music itself. Upgrade to Rappler+ for exclusive content and unlimited access. There were 1,835 hallyu fan clubs with 104 million members in 98 countries as of last September, the public diplomacy organization said in its annual report, "Global Hallyu 2020" published in cooperation with the Ministry of Foreign Affairs. This statistic is not included in your account. The low turnout reportedly angered the President, who cares deeply about optics. Which is why there are a few ads we've seen this year in 2020, that are some of the biggest ones ever. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in Indonesia in 2019 Statista, https://www.statista.com/statistics/956017/south-korea-kpop-popularity-in-indonesia/ (last visited May 02, 2023), Popularity of South Korean pop music (K-pop) in Indonesia in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Hallyu also expanded its presence in Europe, Africa and the Middle East. Rappler.com. This concert was also online live-streamed on YouTube in 2020 because of Coronavirus. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. The majority of these ads and promotions are usually to celebrate birthdays and debut anniversaries. An entire city, lit up in LED lights in celebration of his birthday. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. #17 Weeekly Weeekly Official Twitter Fans have been waiting for a long time and it looks like their debut is finally coming! Meanwhile, K-pop fans, alongside users of social media platform TikTok, were elated. #28 PRECIOUS PRECIOUS Official Twitter Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. 2nd Generation ('00-'09) As K-pop's popularity grew outside of South Korea, so did the size of its groups. The K-pop group, seen here posing during the iHeartRadio Jingle Ball concert at The Forum, in Inglewood, California, is the most-tweeted about K-pop group in 2021. But it shouldnt be surprising, because any stereotype of K-pop fans is an inaccurate rendering of a massive amount of people around the world. In Twitters list of countries tweeting most about K-pop, the Philippines came in second, following Indonesia. The quartet frequently sourced elements from vintage sounds, including Motown the members embody the Supremes in the video for "Nobody," the first K-pop song to ever chart on the Billboard Hot 100. Even during this COVID-19 pandemic when K-Pop concerts, global tours and fan appreciation events have been cancelled, we havent seen any drop in #KPopTwitter conversations, she said. So what did Chinese NCTzens do for TaeYong for his birthday? Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Artists from other cultures are expected to cross over to translate their work, to white-wash themselves and their performances to sell to the United States, the world's largest music market. Girl group Wonder Girls' retro concept proved to be super successful in 2008, the beginning of a time period routinely referred to as "the golden age of K-pop." 1 albums (three of which hit that particular benchmark in less than a year,) history-making late-night television performances and music videos that double as art films. Blackpink's Jennie, and her solo single "Solo," is the exemplar of a member "going solo," as she sings, without diverting too much from the integrity of the group. So for those K-pop fans who are politically inclined, even if theyre unable to attend protests physically, they are able to use the tools theyve honed for fandom projects to create good. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Larger Than Life: A History of Boy Bands from NKOTB to BTS. 1. Lisa is an idol not just loved by her fans all across the world, but respected by her peers and industry professionals. (February 25, 2020). It requires a great deal of logic and strategy.. Contemporary fandoms are very well-suited and well-prepared for the kinds of political activism weve seen in recent weeks. Recent events have forced a reckoning with that stereotype. To use individual functions (e.g., mark statistics as favourites, set August 23rd, 2019 Fandom Lab Blip has unveiled the results after analysing data from 76 K-Pop groups from July 2018 to July 2019. Chart. Kim Ha Neul (also known as Haneul and Sky before eventually setting on Rottyful Sky) debuted as a K-pop singer at the tender age of 14, according to Soompi. With singles as ferocious as the air horn-adorned stadium anthem "Kill This Love," it's easy to see why: the single marries military cadences with trap, emphasized with gargantuan synthesizers. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? On the other hand, there's no significant difference between those who listen to K-pop for 2-4 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). The Western Hemisphere: K-Pop Consumption and Engagement. hide caption. With India consistently ranking in streaming counts for various K-pop songs on Spotify and YouTube, and making regular appearances on Twitter's annual rundown charts as one of the top 10 countries driving conversations around K-pop globally, one thing is . This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. The last half-decade of Western pop music has been dominated by whisper-singing: a deliberately dry, almost ASMR-like performance style popularized by the likes of major label "indie pop" artists Julia Michaels, Selena Gomez, Lana Del Rey and Billie Eilish. Following the US, there are 31 respondents from Europe and 28 from Canada. K-Pop's Digital 'Army' Musters To Meet The Moment, Baggage In Tow, Gangnam Style: Three Reasons K-Pop Is Taking Over The World. "The rise of online concerts was also behind hallyu's leap.". Please abide by Rappler's commenting guidelines. Why? Photo: Dia Dipasupil/Getty Images Fans in attendance for K-pop boy band . Korean pop's near-total global ubiquity may be intimidating for the uninitiated, but getting into the music shouldn't be. BTS fans make donations in the name of the band Back in June 2020, BTS and Big Hit Entertainment donated $1m to Black Lives Matter in the US. "As the foreign market became increasingly important for K-pop idols, there has been a growing need to satisfy fans from many different nations and cultures," a K-pop agency insider who wished to remain anonymous . Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. "The fandom has been moving, the fandom has been donating, the fans have been . It is especially noteworthy that many of the lyrics are in English. Fans in attendance for K-pop boy band BTS on the "Today" show at Rockefeller Plaza on Feb. 21, 2020, in New York City. In late May, just as protests against police brutality spread across the country in the wake of George Floyds death in Minneapolis, the Dallas Police Department tweeted out a call for videos that showcased illegal acts occurring during Dallas protests. Two southeast Asian countries were the biggest sources of tweets about K-pop. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. "Popularity of South Korean pop music (K-pop) in Indonesia in 2019." These trends are unsurprising for several reasons. Even the mainland has had a brush with K-pop many acts toured major cities before COVID-19 struck the entertainment industry. Last but not least, Universal Music Group (UMG) and Big Hit will jointly launch a global project group in 2022.There Are 370 K-Pop Groups, And If You Can Name 30, You're A True Fan. Girl group April's "Oh My Mistake" is '80s synthpop with shimmering production it is impossible to hear this and not feel giddy. to incorporate the statistic into your presentation at any time. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. In the past 12 months, amid the novel coronavirus pandemic, there were 6.1 billion tweets related to K-pop found in nearly 20 markets or countries across the world. This is consistent across both Instagram Followers and YouTube Views. Many cultures are heteronormative, so heterosexuals typically don't bring up their sexuality . Consisting of 7 members, the boys are set to debut some time in November. By Dong Sun-hwa. The skies really were lit up one night, and Lisa's name could be seen formed by countless shining drones in the air. Snap CEO Evan Spiegel wiped out over $10 million in student loans for an entire graduating class. The group debuted on October 16, 2020 with their . It's not just that K-pop, like all forms of popular music, is founded in Black music as K-pop's presence grew in America, BET was one of its first supporters. K-pop music traverses genre with incredible ease in one moment, taking cues from the dubstep drops that defined pop in the early 2010s, or Swedish hitmakers, or hip-hop, or R&B balladry, or new jack swing, or soul, or euro-pop, or Caribbean dancehall, or salsa and beyond border-less eclecticism identifiable by the performers themselves, their seismic aesthetic judgments, and their multi-lingual singing. 11 comments. 2NE1's "I Am The Best" is Euro-pop excellence an empowerment anthem for the club. We hope our report can facilitate people's understanding of hallyu's current status and help hallyu-related organizations formulate business plans," federation President Lee Geun said. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Its been a pleasure to watch and participate in the growth of K-Pop over the past 10 years. Fans of BTS and other popular K-pop bands have helped push . K-pop conversations around the world: Countries Tweeting the most about K-pop So for a bit of a short history briefing about K-Pop ads and the fandom culture evolution over the years, there were actually only a small number of ads back in 2014. We also offer combined rates with MusicThinkTank. The evolution of K-pop is defined by indistinct "generations" of the music, the parameters of which are frequently contested by fans and critics alike. Currently, you are using a shared account. "How popular is K-pop in your country at the moment? We saw another example of this when fans rallied together to register for tickets to Trumps rally. Update: They will be debuting on Nov. 30. K-Pops wide appeal across Asia is due to several factors. Fans from the United States topped the leaderboard of unique voices or users and followed by Japan, South Korea, Indonesia and the Philippines. While its easy to say K-pop fans whenever discussing the movement, its not a centralised, formal group - its individuals who happen to be K-pop fans activating and using their combined values to make something happen. YeonJeong also noted the impact of the pandemic that canceled all tours and other fan events this year and the Black Lives Matter movement that still persists in some parts of the world. Our introduction includes tracks by H.O.T., Girls Generation, BTS and more. Well, it's typically reserved for the promotion of national and local events. (That is, K-pop idol music in the West, "K-pop" is frequently used synonymously with Korean idol music, pop with a high-production value and produced in a deliberate studio system, as it is in this piece.). Please do not hesitate to contact me. Idols are usually young. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Before that, EXO and the fandom managed to bag many records and titles. The faux ticket-buying campaign is only the most recent example of K-pop fans deploying their online power for activism. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Meanwhile, the market with the largest volume of K-pop tweets is Thailand, followed by South Korea, Indonesia, the Philippines and the United States. 17 year old straight male here. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Other East Asian countries have a somewhat misleading representation within this data. Additionally, a survey conducted by MTV in 2018 revealed that 37% of K-pop fans in the U. S. are of American nationality. MANILA, Philippines In not-so-surprising news, the Philippines came in third in a list of countries with the most K-pop fans ranking even higher than South Korea. The Korean government has also continually remained involved in propagating their culture: Holding dance contests, forums, cooking, and language classes. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Spotify told me that its top-streamed artists in 2020 were . These groups of fans have accumulated a lot of [organizing] experience while supporting their idols, Hong said. K-pop fans claim they played a part in tricking. Who can buy more albums? The smaller-than-expected crowd forced the campaign to cancel the Presidents planned appearance at a second, outdoor site that was intended to handle stadium overflow. Often, a sense of surprise set the tone of the story as people tried to come to terms with K-pop fan mobilisation. If Top 40 in America wanted solo singers so soft every breath was caught on mic over a mid-tempo chorus, K-pop appeared to offer a genre-less alternative: constant stimulation, euphoria delivered in eight to 10 melodies and fantastical harmonies in a single track. A song by the K-pop group BTS, shown here performing during the 2019 Billboard Music Awards, is included in our starter kit. In the past 12 months, amid the novel coronavirus pandemic, there were 6.1 billion tweets related to K-pop . On June 3, when K-pop fans spotted anti-protest hashtags like #bluelivesmatter trending on Twitter, they again deployed fancams en masse, seeking to drown out the often racist posts associated with the hashtags. You've already seen quite a few over the years in subway stations, in the middle of a bustling city, and etc. Also not many k-pop groups come to evey country, so local K-pop fans go to any concert. On Friday he ordered remaining ones back to the office. Her signature single is as striking as the lead musical number in a beloved Disney classic, and just as orchestral. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. In the history of popular music, American audiences have been hesitant to embrace music recorded in a different language, save for a few Spanish-language superstars. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Hyeme left the group on November 10, 2020, and Youngheun and Judy graduated on July 31, 2022. Imagine if that purpose was keeping the earth environmentally clean and safe with daily eco-friendly practices and supporting stars who publicly promote climate action. There was some surprises like Loona's female count being so high, 70% is really high for girl group. MONSTA X is one of the K-pop boy bands that released singles in Japan. When the event got underway at the Bank of Oklahoma Center on Saturday, some 6,200 attendees showed up, filling roughly a third of the stadiums 19,000 seats. and in terms of decision-making, there is more opinion," Historillo said . SM is a K-pop-producing powerhouse behind groups like TVXQ and the cyberpunk girl group Aespa. For many South Korean youths, the track was their first exposure to hip-hop and New Jack Swing (never mind the popularity of both genres in boy band history) and a welcome alternative to traditional styles of music, including "trot," a form of Korean folk. The Best K-Pop Solo Artists. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. . Both TikTok users and K-pop fans which often overlap came forward in the aftermath to reveal they had mobilised to request tickets, inflating expectations for turnout. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). They also continue to expand upon K-pop's constant musical experimentation. K-pop fans - the latest in a long line of pop music fans being vilified and discredited - have regularly been scorned across Internet spaces as an irritant, dropping fancams seemingly without. 17% Bisexual. For K-pop fans who regularly engage in mass streaming, buy merchandise in bulk, deal with the chaos that is trying to get the ticket you want for a concert, and numerous other similar sorts of activities, coming up with fake emails and phone numbers to register for a single rally, sometimes requesting hundreds of tickets in one go, proved to be small fry. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Credit: Unsplash. TaeYong, who boasts visuals that displays the qualities of beauty that SM Entertainment looks for in their star idols, is easily one of the most loved K-Pop stars on the planet. The K-Pop wave has been well documented in the United States. We cant wait to see what the next 10 years of K-Pop and Twitter bring to the world, she added. There have been many theories as to why women are more prone to becoming loyal fans of an artist . There were no K-pop concerts for 2 years, in some countries for 3 years, so now people will willingly go to any group. On June 4, K-pop fans received a more formal call to action when the genres most popular band, BTS, tweeted support of protests against racial inequality in the U.S. We stand against racial discrimination. "Popularity of South Korean Pop Music (K-pop) in Indonesia in 2019. As soon as this statistic is updated, you will immediately be notified via e-mail. These two particular incidents resulted in a raft of articles written about the activism of K-pop fans, especially in English-language media. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Every K-Pop group from the '90s to today.

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